Champions Journey
Evie Richards, MTB World Champion has conquered the competitive scene and now inspires young people to explore the outdoors by sharing her experiences and stories.
Organic Social Content
Forest of Dean
Project Overview
Partnering with Forestry England once again we had the pleasure of catching up with the MTB World Champion, Evie Richards. Discussing everything from changes to the sport, her relationship with her father and what makes Evie happy.
About the project
This campaign captured a casual and authentic conversation between Evie Richards and her father, discussing her remarkable journey in the world of mountain biking. The narrative seamlessly weaved her love for the outdoors, particularly the forest, emphasising the positive impact it has had on her life and athletic career.
