Forest Camping
Forestry England manages the nation's forests, offering scenic campsites in woodlands across England, where visitors can enjoy nature, outdoor activities, and sustainable camping experiences.
Organic Social Content
Sherwood Pines, Hollands Wood, Holsmley Wood
Project Overview
Forestry England approached us with the exciting challenge of capturing the true camping experience in their forests. Our mission was to create a campaign that resonated with two key audience segments by authentically showcasing the unique, immersive, and natural experience that visitors enjoy at Forestry England campsites.
About the project
We began with a sensory approach, focusing on the sounds, sights, and real-life moments that customers experience while camping in the forest. By working closely with actual campers, we crafted targeted campaigns for each audience segment, tailoring the content to highlight the specific interests of each group.
By blending these sensory elements with the unique preferences of the audience, we created an authentic and engaging campaign that aligned with the core values of Forestry England's brand.
